Creative Production & Visual Branding
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Puma x Barbie

Barbie & Puma Suede

 

For this Puma collaboration with Barbie, I casted Janine Tugonon who was crowned Miss Universe Philippines in 2012. She represented the Philippines at the Miss Universe 2012 pageant and placed 1st Runner-Up and I pushed for us to break boundaries with who we considered a Barbie in today’s world.

Featuring | Janine Tugonon

Barbie x Puma Suede 50

Photographer - Carmen Chan

Client: puma 

Agency: indigo social nyc

Role: Creative Producer, Casting Director, Wardrobe Stylist