Old logo
A Re-Brand & Identity
SIGURD Copenhagen
A new kind of dance floor!
Year: 2023
Services:
Brand Identity, Creative Direction, Social Media Strategy, Event production
New website will be published 2024
Photography by Klara Løkke, Adrian Molina, & Nicoline Thim.
Creative Producer & Experiential Project Manager: Love Uffot
Art Director: Josef Lee
Artwork by: Kuda Baskwa
Why be one of many? By reimagining and developing a 360˚ distinct visual identity balancing a commercial and contemporary style, the new forward-looking identity reflects the vibrations and colorful lifestyles of the musicians and artists the venue partners with. Commissioned by SIGURD in the Norrebro area of Copenhagen— we transformed the new cultural clubhouse Sigurdsgade with a rebirth as SIGURD.
Which has now become a dynamic venue as well as a nightclub, wine bar and garden patio for a variety of parties and events.
The opening party on December 1, 2023 offered a cornucopia of DJs, live performances, art and video installations.
"We have long had a dream to create a place that is more than just a nightclub. One place in constant motion that fuses culture, art and creativity with music, food and diversity. A place where people meet, get inspired and explore new impressions and expressions", explains managing director Villads Koch-Søfeldt.
Sigurdsgade, now Sigurd and will continue as the Club, the Wine Bar and The garden, which together will form the dynamic core of the house. The house has gone through an extensive renovation and thus sets off with new colours, a new identity and a new concept that maintains the welcoming DNA of the place, but sharpens it artistic profile:
"We want to hold events, concerts and parties in close collaboration with Copenhagen's most current, innovative and creative organizers. Sigurd must be a free space that builds on accessibility and tolerance, and which appeals to curious and creative souls with curated, artistic content and a level of ambition that both entertains and challenger", continues Koch-Søfeldt.
New Logo
